Trade names : meet the Cinderella of IP rights

Among the broader group of soft IP rights, trade names are often neglected. Wrongfully so, however, because the rights and title that can be derived from it upon proper use must not be underestimated.

In his recently published book, our partner Paul Maeyaert devotes an in-depth study to the trade name, which is at the same time a thorough update of his previous book on the same subject, published as early as in 2006.

The book covers all aspects regarding the term and scope of protection of trade names and company names, with special attention given to dispute resolution and including all relevant case law.

This book is a real must-have for all legal practitioners in the world of intellectual property.

So let us give you some good – ànd free! – advice … hurry to the store, before it’s all sold out!